Inspiring from all angles
PROJECT BRIEF
Bridgeways is a large nonprofit offering various programs to connect adults with mental illness to jobs and housing. They meet manufacturing needs for local industries, bridging the gap between large-scale fabrication market needs and people seeking opportunities for growth. They were looking for a refresh to their brand identity that communicated their company’s ethos and ambition to a widely varied audience.
INCLUDING
- A new logo and complete Brand Guide, setting standards for fonts, icons, photography, and color sets
- On-site photography that captured the faces and activities of the company
- Full website design, sitemap wireframes, and full-fidelity mockups
- Web development on WordPress, the most widely-used CMS on the web
- Ongoing site maintenance with security monitoring, updates, and hosting management
![Bridgeways Logo](https://blackfin.biz/wp-content/uploads/2020/03/bridgeways-final-logo-light.png)
![Bridgeways Logo](https://blackfin.biz/wp-content/uploads/2020/03/bridgeways-final-logo-dark.png)
![](https://blackfin.biz/wp-content/uploads/2024/03/Brand-Guidelines2.png)
SITEMAP WIREFRAMES AND ORGANIZATION
![](https://blackfin.biz/wp-content/uploads/2024/03/00-bridgeways-sitemap-4.png)
STYLE IN USE
We led Bridgeways through the transformative process of creating a meaningful, modern brand. From an outdated website and logo, we set them up with a complete, new set of visual assets for web and print.
![](https://blackfin.biz/wp-content/uploads/2024/03/bridgeways-brand-guide-FINAL-OPTIMIZED_Page_12-1.jpg)
![](https://blackfin.biz/wp-content/uploads/2024/03/hero-bridgeways-1.jpg)